Social Inequality Is Necessary For People Looking For Jobs

Social inequality is best described as an unconsciously evolved device by which societies insure that the most important positions are conscientiously filled by the most qualified person (Davis and Moore 1945: page 244). In that case, social inequality is necessary for people looking for jobs. Obviously, those who have the skills to fill a higher position will take it over someone who lacks those necessary tools. Most Americans do not like the idea that social classes exist (Domhoff 1998:page 253). What isn t so clear is why social inequality, or stratification, exists, and how you can move up in the classes. Social inequality has existed ever since jobs have been around. All positions require some form of skill or capacity for performance. Those who spend time mastering their skills, will undoubtedly get the higher occupation compared to someone with less skill in that area. This creates a lot of competition based around hard work and perseverance in getting certain jobs. Because mu ltiple people cannot fill one job slot, the most qualified gets the spot (Davis and Moore 1945: page 245). The remaining person, or people, are left to find new, more suitable jobs for the less- skilled. The harder a position is to fill, the higher the reward must be in order for it to be filled anyway (Davis and Moore 1945: page 245). If a position is easily filled, it doesn’t need to be heavily rewarded, even though it’s important (Davis and Moore 1945: page 245). This creates socialShow MoreRelatedSocial Problems Perpetuated Essays1147 Words   |  5 PagesThroughout United States history, power of the upper class has been maintained by assigning â€Å"different† people a lower, less desirable, place in society, predisposing them to social inequalities. Social stratification creates a system of social classes in which people born into a specific class have different â€Å"life chances† (Macionis 28). These classes are somewhat maintained by the fact that people tend to â€Å"take care of their own,† meaning that members of the upper class generally favor other membersRead MoreEssay on Visions of Utopia in Bellamys Looking Backward749 Words   |  3 PagesVisions of Utopia in Looking Backward  Ã‚   Edward Bellamy addressed many of the topics crucial to the development of a civilization in his book, Looking Backward. In the story he addresses several different features of years past utopias. Some being universal harmony, distribution of occupation according to individual aptitudes, equality of reward, universal ease and comfort, reduction of hours of labor, suppression of idleness, of competition, of the struggle for life, and also for money (DeRead MoreTheories That Serve As Lenses For Analyzing Society : Functionalism, Conflict Theory, And Symbolic Interactionism1433 Words   |  6 Pagesstate of social equilibrium and balance as a whole. Different social elements contribute unique aspects to society, and functionalism emphasizes how each part impacts and is impacted by other parts. For example, as technology has progressed, colleges and universities has started to offer more technical programs, and many adults have begun returning to school to learn these new abilities that are required for the evolving workplace. As more women have joined the workforce, policies on job discriminationRead MoreThe Gap Between The Rich And The Poor1575 Words   |  7 PagesIncome inequality is an issue not foreign to the American people. The gap between the rich and the poor has irrefutably increased over the past five decades and continues to grow to massive extents. It is not the presence of this imbalance that is in question, but rather whether or not this imbalance hinders the average, working American’s chance at upward mobility. This is a prevalent topic among society today because the wealth gap between the rich and the poor could essentially have detrimentalRead More Social Mobility Essay1071 Words   |  5 Pagesevery social system. Social mobility is the movement of individuals, families and groups from one social position to another. It may be studied in terms of redistribution of resources and power among the different social strata and its effect on the people involved. In the status societies the social status of the person is determined from his work. Social mobility occurs whenever people move across social class boundaries, from one amp;#8992;occupational level to another. The study of Social MobilityRead MoreSociology Is The Study Of Society And All Its Multi Facet s And Components845 Words   |  4 Pagesbecomes a social issue rather than an individual issue. It looks at the diversity in behaviour and environment around different groups of people and looks for patterns and social issues that may influence outcomes to situations. People tend to fit into social structure’s which can be defined as a class. Class is the term used to describe the varying social groupings that people belong to for different reasons but usually based on their economic earnings. Class structure highlights the social inequalityRead MoreSociologists Are Angry And You Should Be Too : Reflection On Readings Essay1747 Words   |  7 PagesSociologists are Angry and You Should Be Too: a Reflection on Readings Not enough people are upset about the social inequality in our modern American society, and there is far too much of it for people to simply ignore. Too many people are complaining about â€Å"reverse racism† and â€Å"affirmative action† and not looking at the realities of living in this country. The American systems of government and business are working against almost everyone that is not a wealthy, cisgender, heterosexual, white maleRead MoreSocioeconomic Factors and the Health of Individuals Essay1289 Words   |  6 Pagesmeasuring the standard and quality of life of individuals and families in society using social and economic factors that affect health and wellbeing ( Giddens and Sutton, 2013). Cockerham (2007 p75) argues: ‘Social class or socioeconomic status (SES) is the strongest predictor of health, disease causation and longevity in medical sociology.’ Research in the 1990s, (Drever and Whitehead, 1997) found out that people in higher SES are generally healthier, and live longer than those in lower SES. The biomedicalRead MoreThe Election Of Obama Into The Highest Political Office1728 Words   |  7 Pagesstrengthens inequalities while finding pretexts to justify its negative outcomes. Racism and capitalism are distinct concepts whose correlation is as distinct as it is complex. In essence, capitalism is the key driver of racial inequalities as evidenced in society day. Before exploring the nature of the nexus between racism and capitalism, it is necessary to look into the meanings of the terms themselves. First of all, race is premised on the notion that innate qualities distinguish people. Racial discriminationRead MoreMr. Letter : A Fair Share Of Troublemakers Essay1393 Words   |  6 Pages He knows he has gotten away with his bad behavior once again. A young girl of color, on the other hand, who also disrupts the class, goes straight to the hall when Mr. Mac asks her to leave. â€Å"In seemingly color-blind contexts, social institutions need ways to move people to their assigned places (discipline them) using rules that are racially neutral† (Hill-Collins 66). By allowing the young boy to get away with his behaviors, Mr. Mac is showing him it is okay to act in disrespectful ways and as

Essay about Henry David Thoreau - 2727 Words

Henry David Thoreau Henry David Thoreau, a name heard endlessly by American Literature students, has contributed his outrageous views to society even after his death. Lectures and texts let his perceptions live on through teachers and professors that are all agreed on the significance of his writing to the transcendentalistic period. Definitely worth the merit he receives for his contributions, Henry Thoreaus views are nonconformist and thought provoking. If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away (Thoreau, 14). Thoreau himself marched to a different drummer, and it is this aspect of all great men that†¦show more content†¦Derleth even describes the family as, a closely-knit family of lifelong duration(2). Henrys father was a grave, quiet man, yet not prepossessing like many men of the time period. He was likable, but his tendency toward deafness made it hard to commu nicate with him. Henrys mother was an opinionated, insightful woman, and her lively and bustling presence often brought these opinions to the surface. Derleth states, Mrs. Thoreau... could sometimes make sharp observations about her fellow citizens, though she was not in any sense mean, and she was very much liked (2). Mrs. Thoreau was clearly the dominant force in the household, and the house was regularly filled with women. Aunt Louis Dunbar, Henrys Grandmother Minott before she died, and none other than Lucy Jackson Brown the sister of Ralph Waldo Emersons second wife, were all welcomed boarders at the Thoreau household. Henry spent most of his life in the Concord Village and town, which at this time was a scarcely populated town of just about two thousand people. He had, ... a boyhood like many boyhoods... (Derleth, 3); he drove cows to the pasture, fished, ran barefoot, built bonfires at Walden pond during evening fishing episodes, and even hunted a little, though he gave it up pretty quickly. Whereas he may have been known for having a good sense of humor and easy geniality within his family, he was a grave boy. It was this fact thatShow MoreRelatedHenry David Thoreau4404 Words   |  18 PagesHenry David Thoreau INTRODUCTION Henry David Thoreau was an American author, poet, abolitionist, naturalist, tax resister, development critic, surveyor, historian , philosopher andtranscendentalist. Henry David Thoreau was a complex man of many talents who worked hard to shape his craft and his life. He is best known for his book Walden, a reflection upon simple living in natural surroundings, and his essay, Civil Disobedience, an argument for individual resistance to civil government in moralRead MoreHenry David Thoreau1930 Words   |  8 PagesBiographical Summary Henry David Thoreau was born on July 12, 1817 in Concord, Massachusetts, and was the son of John Thoreau, a pencil maker, and Cynthia Dunbar (â€Å"Henry†¦Ã¢â‚¬  Ency. of World). Growing up in a â€Å"modest New England family,† Thoreau was one of four children and was accustomed to living practically (McElroy). As his family was â€Å"permanently poor,† he came to accept a moderate lifestyle, which may have later influenced his thoughts on the necessities of life (â€Å"Henry†¦Ã¢â‚¬  Ency. of World). As aRead MoreHenry David Thoreau and the Counterculture1357 Words   |  6 Pageswith Henry David Thoreau and the Counterculture, asserting the existence of an ideal spiritual reality that transcends the empirical and scientific and is knowable through intuition. Imagination and individuality are associated with the term. Henry David Thoreau who was a leading philosopher and poet was a leading transcendentalist. He compiled a novel titled Walden, a non-ficti on depicting his stay at Walden Pond where he truly explored nature and his transcendental quality. Similar to Thoreau, theRead MoreHenry David Thoreau : A Transcendentalist1438 Words   |  6 PagesHenry David Thoreau: A Transcendentalist Religion and politics are perhaps the most important topics of discussion, and paradoxically, the ones least discussed. Our differences cause us to shy away from such depth in our conversations with others and it is a remarkable human being who can share her opinion honestly on the subjects, and even more so, transcend the current popular opinions of the time. Henry David Thoreau was a man such as this. He spoke out against an unjust society and challengedRead MoreWalden By Henry David Thoreau843 Words   |  4 PagesEveryone sees the world through their own eyes. Not two people can see something in the exact same way or interpret it the same way. They can each have their own opinion about the subject. In â€Å"Walden† by Henry David Thoreau, he has a very individualistic view on nature. In â€Å"Walden†, Thoreau goes out into the woods to try and live his life deliberately. Schneider states, â€Å" In 1845, he received permission from Emerson to use a piece of l and that Emerson owned on the shore of Walden Pond.† He staysRead MoreComparing Sigourney And Thoreau, And Henry David Thoreau981 Words   |  4 PagesSigourney and Thoreau The authors Lydia Huntley Sigourney, and Henry David Thoreau, both demonstrate similarities and differences in their works. While comparing both essays, it is evident that both authors share similar views on environmental issues, and at the same time demonstrate great emotional journeys in their works. The extraordinary beauty of nature appears frequently in both pieces. Both authors focus their personal experiences, however, within different subject matters. The way in whichRead MoreThe Legacy Of Henry David Thoreau1991 Words   |  8 Pagessuccess against muscle and weapons. Yet, the enduring leadership and legacy of Henry David Thoreau, an early American author and abolitionist, has shaped the development and evolution of non-violent protest movements worldwide. This is the story of how the power of Thoreau’s words have shaped the arc of history for nearly 200 years: his pen was indeed mightier than the sword. Personal Background: Henry David Thoreau was born on July 12, 1817, in Concord, Massachusetts. He was also raised there forRead MoreHenry David Thoreau Essay3362 Words   |  14 PagesHenry David Thoreau Henry David Thoreau was a man who expressed his beliefs of society, government, and mankind while living under his own self-criticism. Thoreau believed he had many weaknesses which made him a failure. This strong disapproval of himself contrasted with his powerful words and strong actions. These contradictions led to some of Thoreaus greatest pieces of literature. Henry David Thoreau was born in Concord, Massachusetts on July 12, 1817, in his grandmothers house. ThoreauRead MoreEssay on Henry David Thoreau474 Words   |  2 Pages Henry David Thoreau is a man of many facets; a man who refuses to conform to what the masses believe is acceptable. He calls for the rejection of complexity and for a change in mankind’s view of life. Thoreau, in his many writings, demands change in a stagnant society. He emphasizes respect for nature, even to the point of blatant disrespect for humanity. Thoreau’s connection to nature was a key ingredient in his lifestyle. He studied ants closely; hoping to understand them like one understandsRead MoreThe Accomplishments Of Henry David Thoreau1472 Words   |  6 Pages Background Henry David Thoreau was born on July 12th, in Concord Massachusetts. Thoreau was many things, not simply just a writer; but he was one of the most influential writers America knows today. Early on in his life he grew up in a simple home with hard-working parents, and an abundance of siblings. His father and mother both had worked as teachers as well as investing in many other trades to get by. Henry started developing his talent for writing early on, by age ten he had written his first

What is Chromosome 21 Free Essays

Down syndrome (DS) is a condition in which extra genetic material causes delays in the way a child develops, and often leads to mental retardation. It affects 1 in every 800 babies born. The symptoms of Down syndrome can vary widely from child to child. We will write a custom essay sample on What is Chromosome 21? or any similar topic only for you Order Now While some kids with DS need a lot of medical attention, others lead very healthy and independent lives. Though Down syndrome can’t be prevented, it can be detected before a child is born. The health problems that can go along with DS can be treated, and there are many resources within communities to help kids and their families who are living with the condition. Normally, at the time of conception a baby inherits genetic information from its parents in the form of 46 chromosomes: 23 from the mother and 23 from the father. In most cases of Down syndrome, however, a child gets an extra chromosome – for a total of 47 chromosomes instead of 46. It’s this extra genetic material that causes the physical and cognitive delays associated with DS. Although no one knows for sure why DS occurs and there’s no way to prevent the chromosomal error that causes it, scientists do know that women age 35 and older have a significantly higher risk of having a child with the condition. At age 30, for example, a woman has less than a 1 in 1,000 chance of conceiving a child with DS. Those odds increase to 1 in 400 by age 35. By 42, it jumps to about 1 in 60. How Does Down Syndrome Affect a Child? Kids with Down syndrome tend to share certain physical features such as a flat facial profile, an upward slant to the eyes, small ears, a single crease across the center of the palms, and an enlarged tongue. A doctor can usually tell if a newborn has the condition through a physical exam. Low muscle tone and loose joints are also characteristic of children with DS, and babies in particular may seem especially â€Å"floppy. Though this can and often does improve over time, most children with DS typically reach developmental milestones – like sitting up, crawling, and walking – later than other kids. At birth, kids with DS are usually of average size, but they tend to grow at a slower rate and remain smaller than their peers. For infants, low muscle tone may con tribute to sucking and feeding problems, as well as constipation and other digestive issues. In toddlers and older children, there may be delays in speech and self-care skills like feeding, dressing, and toilet teaching. Down syndrome affects kids’ cognitive abilities in different ways, but most have mild to moderate mental retardation. Kids with DS can and do learn, and are capable of developing skills throughout their lives. They simply reach goals at a different pace – which is why it’s important not to compare a child with DS with typically developing siblings or even other children with the condition. Kids with DS have a wide range of abilities, and there’s no way to tell at birth what they will be capable of as they grow up. Medical Problems Associated with Down Syndrome. While some kids with DS have no other health problems, others may experience a host of medical issues that require extra care. For example, half of all children born with DS also have congenital heart defects and are prone to developing pulmonary hypertension (high blood pressure in the lungs). A pediatric cardiologist can monitor these types of problems, many of which can be treated with medication or surgery. Approximately half of all kids with DS also have problems with hearing and vision. Hearing loss can be related to fluid buildup in the inner ear or to structural problems of the ear itself. Vision problems commonly include amblyopia (lazy eye), near- or farsightedness, and an increased risk of cataracts. Regular evaluations by an audiologist and an ophthalmologist are necessary to detect and correct any problems before they affect a child’s language and learning skills. Other medical conditions that may occur more frequently in children with DS include thyroid problems, intestinal abnormalities, seizure disorders, respiratory problems, obesity, an increased susceptibility to infection, and a higher risk of childhood leukemia. Fortunately, many of these conditions are treatable. What is Chromosome 21? According to wikipedia. org, Chromosome 21 is one of the 23 pairs of chromosomes in humans. People normally have two copies of this chromosome. The trisomy of the 21 causes Down Syndrome. Chromosome 21 is the smallest human chromosome, spanning almost 47 million nucleotides (the building material of DNA) and representing about 1. 5 percent of the total DNA in cells. The Human Genome Project announced that they had determined the sequence of base pairs that make up this chromosome. Chromosome 21 was the second human chromosome to be fully sequenced. Chromosome 21 likely contains between 200 and 400 genes. These include: †¢ APP: amyloid beta (A4) precursor protein (peptidase nexin-II, Alzheimer disease) †¢ CBS: cystathionine-beta-synthase †¢ CLDN14: claudin 14 †¢ HLCS: holocarboxylase synthetase (biotin-(proprionyl-Coenzyme A-carboxylase (ATP-hydrolysing)) ligase) †¢ KCNE1: potassium voltage-gated channel, Isk-related family, member 1 †¢ KCNE2: potassium voltage-gated channel, Isk-related family, member 2 †¢ LAD: leukocyte adhesion deficiency (symbols are ITGB2, CD18, LCAMB) †¢ SOD1: superoxide dismutase 1, soluble (amyotrophic lateral sclerosis 1 (adult)) †¢ TMPRSS3: transmembrane protease, serine 3. Effects of Chromosome 21 The effects of chromosome 21 is best felt by the conditions that are associated with its lack or mutation. These include: Cancer Rearrangements (translocations) of genetic material between chromosome 21 and other chromosomes have been associated with several types of cancer. For example, acute lymphoblastic leukemia (a type of blood cancer most often diagnosed in childhood) has been associated with a translocation between chromosomes 12 and 21. Another form of leukemia, acute myeloid leukemia, has been associated with a translocation between chromosomes 8 and 21. Down Syndrome In a small percentage of cases, Down syndrome is caused by a rearrangement of chromosomal material between chromosome 21 and another chromosome. As a result, a person has the usual two copies of chromosome 21, plus extra material from chromosome 21 attached to another chromosome. These cases are called translocation Down syndrome. Researchers believe that extra copies of genes on chromosome 21 disrupt the course of normal development, causing the characteristic features of Down syndrome and the increased risk of medical problems associated with this disorder. Mental Retardation Other changes in the number or structure of chromosome 21 can have a variety of effects, including mental retardation, delayed development, and characteristic facial features. In some cases, the signs and symptoms are similar to those of Down syndrome. Changes to chromosome 21 include a missing segment of the chromosome in each cell (partial monosomy 21) and a circular structure called ring chromosome 21. A ring chromosome occurs when both ends of a broken chromosome are reunited. Alzheimer’s Disease. Duplication in Amyloid precursor protein (APP) locus (duplicated segment varies in length but includes APP) on Chromosome 21 was found to cause early onset familial Alzheimer’s disease (AD) in a french family set (Rovelet-Lecrux et al) and a dutch family set (Sleegers et al). Compared to AD caused by missense mutations in APP, the frequency of the AD caused by APP duplications is significant. ALL the patients that have an extra copy of APP gene due to the locus duplication show AD with severe Cerebral amyloid angiopathy (CAA). How to cite What is Chromosome 21?, Papers

Various Jewellery Stores In Australia Sellsâ€Myassignmenthelp.Com

Questions: What is the impact of the customer buying behavior on the expansion of the jewelry business? What are the factors that contribute to the business expansion in Adelaide or Melbourne? How do the components of the customer buying behavior influence the purchasing intention of the local jewelry in the Australian market? Answers: Introduction The retail jewelry sector in Australia is a specialized sector that mostly focuses on selling the bracelets, rings, necklaces and earrings which are made of precious metals and fixed with gemstones. There are also various jewelry stores in Australia that sells the fashion accessories and watches. Other than the small independent jewelers in the Australian market, there are chain stores. The small independent jewelers are mostly specialized in the designing, manufacturing and repairing market, other than providing the antique second hand jewelries and designer jewelry (Carrigan et al. 2017). In most cases, the entire business, administration to sales, is carried out under the same roof. If the trends of the Australian jewelry stores are considered, the chain stores are generally located in the famous shopping centers with a broad range of products and service, however there service and administration are located at some other place. The stores deal with both the Australian and the ove rseas customers and the suppliers. The inventory of the stores includes the high priced products within the retail range. The employees of this industry are also highly skilled who are capable of providing customized client service (Boothroyd 2017). There are new entrants in the market as this industry is flourishing in a continuous way. There are several factors that contribute to the jewelry business expansion in the domestic marketing in Australia. This research proposal has taken the XYZ store in Australia, which is planning to open a second store either in Melbourne or Adelaide, for analyzing the important factors that are contribute to the decision making for the jewelry business expansion in the Australian market. Background of the Study XYZ store already has a store in the Australian market; however the management of the organization wants to expand the business by opening another store. However, there is a severe confusion whether the new store should be opened in Adelaide or Melbourne. Therefore the organization requires carrying out a detailed research before taking any final decision as opening another store would require a huge investment. The new store should also be situated at a place where the customer demand is higher as the organization provides a personalized service to the customers (Kecharananta and Sukcharoenphon 2015). Therefore the organization has to ensure that before making any ultimate decision, they have to gather information regarding the spending capacity, income of the existing habitant base and the competition in the market. These factors contribute to a great extent for the decision making process. Problem of the research As the jewelry business within the Australian market is expanding continuously, there are several new players in the market. The jewelry business industry has also undergone dramatic changes over many years. Along with the exceptional increase in the metal prices, the domestic manufacturing field has also experienced a constant reduction of the tariff and sudden implementation of different trade agreements. Therefore the prices of the products and services have increased in last few decades. Moreover, opening another store for the purpose of expanding the business would require a thorough research and development for the business. Other than that, the imported jewelries have also dominated the Australian market for a long time. Therefore, the local manufacturers have only been utilized for repairing, resizing and remaking the products which resulted into a huge failure of the manufacturing skills (Shimp 2013). However, the innovative designs and the usage of different materials for t he jewelry have strengthened the business for past few years. This also contributed to the rise of the prices to a great extent. Therefore before opening a new jewelry store, XYZ Company has to do a thorough market research as it would be baseless if the store is situated at a place where no customer is interested in the business. Therefore, this research will intend to find the factors that can contribute in the expansion of the jewelry business such as the customer buying behavior. Aim of the research The aim of this particular research will be to investigate the impact of the customer buying behavior on the expansion of the jewelry business in the Australian market. Objective of the research The objectives of this particular research are as follows: To investigate the impact of customer buying behavior on the expansion of the jewelry business To analyze the factors that contribute to the business expansion in Adelaide or Melbourne To investigate the effect of the components of the customer buying behavior on the purchasing intention of the local jewelry in the Australian market To recommend the effective techniques for find out the buying intentions of the customers. Structure of the dissertation This research study will include several chapters. The first chapter of the dissertation will be the introductory chapter which will include the background of the study, rationale of the research, background of the company, questions and objectives of the research study. The second chapter will be the literature review which will include the detailed review of the relevant literatures regarding the customer buying behavior and the impact of it on the purchasing intention of the customers. This chapter will also include the necessary and relevant concepts, models and the theories related to the purchasing intention of the customers. The next chapter will be the research methodology which will contain the research design, research approach, and the research philosophy of the particular study. This chapter will also include the source of data, sample size, sampling technique and the data analysis technique. The fourth chapter will contain the finding of the gathered data and the analysi s of that data. The fifth chapter of the research will include the conclusion and the necessary recommendation for the research. The researcher will link the objectives of research with the gathered data and the proper analysis of the data. The recommendations will be made according to the requirements of the research. Literature Review Jewelry is already a growing industry in Australia and starting a second jewelry shop is not a bad idea. This is because; it is the only industry of Australia, which has complete information of the whole databases (BRENTON and ST 2013). Many small businesses are growing in Australia but jewelry industry is not a small one. This literature review is to discuss about the expansion of jewelry industry in Australia. This research proposal consists of research procedures resulting to the descriptive data and these analyses the results to determine the process of expansion. This literature review section discusses the existing business and finds out with the help of the research of primary and secondary sources. In spite of having information about the entire database, the result was mostly available from the secondary sources. This literature review includes the experiences and the thoughts of the practitioners of Australian jewelry industry, which were noted during the surveys. The purpose of this review was to explore the theories of the industry and discuss about the expansion of the jewelry industry of Australia. While exploring the theories it is required to relate to the questions that may arise when planning for expansion. The problem found was not in the expansion process it was about maintaining the integrity that an artist has on the jewelries. This literature review identified that having an aim of business and expanding the jewelry industry is a different thing but in the competitive market, it will be very hard to maintain the integrity. Therefore, this study also highlights the requirement of business management strategies and capabilities that needs application for course of survival. Self-employment is the most commonly used form in the Australian economy as well as for the jewelry industry. The jewelry industry of Australia can be expanded exploring the opportunity of self-employment for the businessperson (Chuangemanee and Punnakitikashem 2 016). Designers are a growing and developing job profile of Australia and hence it can be said that there are many opportunities that will help in expansion (Junginger and Faust 2016). Expanding the jewelry business will not face a big problem as there are almost 40000 designers, who need job and they can be utilized Accounting to the plan of expansion. Unlike other industries, jewelry industry also has some flaws and staring a new jewelry store with all experienced people is tough hence, training period will help the employees get better. This literature review has the purpose to research the income and expenditure capacity of the people of Melbourne or Adelaide so that a clear planning can be done on how to start the store and expand the same. It is found through the research that the average incomes of the people are A$78,832 excluding the overtime and bonus and including them the account becomes A$81,947. Though the research shows that the rate of income is increasing, still people are still needed to go a long way to live a richer lifestyle but the demand of jewelry among them does not seem to get affected due to the income matter. May be the amount of buying jewelry will differ from time to time but that will not bring a large change in the market. The literature review also focuses on the increasing competition of the jewelry market, as it is already mentioned that the jewelry market is a growing market of Australia. For surviving the jewelry store there must be an implementation of innovative designs of jewelry that will grab the customer attraction and get hold of the market. It is also found in the research that there the Australian jewelry industry lacks in accessibility and reliability and thus starting a new jewelry store will need effective planning and innovative development. Through research, it is found out that over the years there is a development in monitoring the tren ds of designs, therefore the new store can process their development according to the changing trends (Greenville, Pobke and Rogers 2013). The jewelry industry needs encouragement so that the store can become self-supporting. To avoid the failure the new jewelry store must have the competence management policy so that the problem of inadequate finance can be managed along with other problems. Technical skills of the designers are another important issue that needs management as without the adequate knowledge of the designs is very important (Carrigan et al. 2017). The literature review records a lack of reliability in the business and that is why the new store has to build up many networks in the market so that they can turn up to be reliable for the customers. The jewelry market of Australia is having a problem of not incorporating an effective business development skill but it is recommended that the new store must have an effective business development skill in order to survive i n the market. This is because the old business are already settled in the market in spite of the competition but for the new store it will be very difficult to adjust at the very moment and grab the customer attraction. This can be possible if they have a business development plan for the targeted customers and process the plan to compete with the present market and make their separate identity (Boothroyd 2017). This literature review identifies the problem that the new store might face if it does not have the knowledge about the market, income and competition. This literature review identifies the previous researches in order to decrease the problems that the industry might face planning for expansion. The purpose of this literature review was to investigate about the market of Melbourne of Adelaide to have a brief idea on how to plan the starting of a new store along with planning the expansion. For starting a business, having the idea of the market is very important because no business will be successful without the planning (Roscam Abbing and Zwamborn 2012). The use of internet for grabbing customer attraction will be an effective business management process in the present world (Meyer 2014). The research even provided the knowledge of the competition that is present in the market and to be very precise the jewelry market of Melbourne and Adelaide undergoes a lot of competition. Research methodology The research methodology or the research design is a systematic process of gathering the relevant information and data from different reliable sources. The main purpose of the research methodology is the evaluation of the data using different methodological tools for completing the research study (Bernard 2012). This specific study will provide the profound overview of the impact of the customer buying behavior on the expansion of the jewelry business in the Australian market. In order to examine the relevant data, the researcher will utilize the necessary methodological tools. These tools will include the research approach, research philosophy, research design, sampling size, data collection method and several others. Outline of the method The outline of the research design will be consisted of the descriptive research purpose, deductive approach and positivism research philosophy. In addition to that, the secondary and primary both the data will be collected by the researcher and the data and information has been analyzed the data in the qualitative approach. The researcher will collect the secondary data from different reliable sources such as relevant literatures, blogs, reports, journals, websites etc (Bernard 2012). The primary data will be collected from the potential customer base form both the cities, Melbourne and Adelaide. All these aspects will be discussed in the research design chapter briefly. Figure 1: Research Onion Source: (Bottomley and Holden 2014) Research Philosophy Before performing any specific research study, the individual requires observing the whole research problem in a proper method. In this method the necessary information and data can be collected in a systematic procedure. The research philosophy is a suitable tool which can enhance the identification of the research issue with the help of several appropriate methods. The research philosophy is also constituted with different factors such as realism research philosophy, positivism research philosophy and the interpretativism research philosophy (Burns, Burns and Burns 2013). The positivism philosophy is the methodical procedure which helps the researcher for analyzing the information and data with an intense observation. Interpretativism research philosophy is the procedure which enables the interpretation of the gathered information from different perspectives. In addition to that, there is another research philosophy, realism, which helps in analyzing the accuracy and dependability of the collected information by observing with a clear conscience. Justification of the chosen philosophy In this particular research study, the positivism research philosophy will be utilized for few reasons. The positivism research philosophy is mostly based on the keen and profound examination of the researcher topic. As stated by Burns, Burns and Burns (2013) the observations should always be repeatable, however the phenomenon should be isolated. Therefore as a consequence to that, before gathering the necessary information and data, the researcher is expected making a deep observation in order to accomplish the whole research work in a successful way. Along with that, it is also unquestionable that this research philosophy is cost effective. As in this research, the researchers will not get much time, as they have take a decision where they will open their next store, however the positivism research philosophy can take a long time for conducting the entire research study. On the other hand, the interpretivism research philosophy is mostly based on the interpretation of data by the r esearcher. Furthermore, after the proper observation, the researcher will have to invest adequate time for the proper interpretation of the gathered information and data. Along with that, the researcher will also not be able to conduct the entire research following the realism research philosophy as it will be very costly (Bernard 2012). Therefore, it will be best for the researcher to conduct the research study utilizing the positivism philosophical approach for completing the entire study in limited budget and time. Along with that, the positivism research philosophy will be required to acquire the genuine information and data. Research design The research design is the methodical process for organizing the whole research study following a certain form of methodology. The research design is comprised of three significant kinds of research design, descriptive, exploratory, and explanatory research design. The exploratory research design is mostly aimed towards the exploration of the research issues for identifying the basic problems of research from different perspectives (Bernard 2012). However the exploratory research design has some disadvantages as well. This research design has not been very successful for analyzing the gathered information and data in a methodical way. However, on the other hand, the explanatory research design is capable of explaining the whole research issue in a proper method. This specific research design can also clarify the research issue with proper explanation. This research design also allows the researcher to find out both the negative and positive aspect of the issue. However, the descripti ve research design is mostly based on the analysis of the case study. The researcher can evaluate the gathered information and data with the help of different case studies. Therefore, this research design can also explain all the possible aspects of the research issues. Justification of the research design This specific research study will focus on the descriptive research design in order to conduct the research work. In this study, the researcher will mostly focus on evaluating the impact of the buying behavior of the customers on their purchasing decision. There are different factors such as the annual income of the customers, spending capacity and the interest towards the products play as major factors in the jewelry business. Along with that, the competition of the market should also be considered. Therefore, the researcher will require conducting the entire research in a descriptive way. Therefore, following the descriptive research design the researcher will be capable of discussing all the possible aspects of the research issue. Approach of the research The research approach mostly aims in analyzing the collected information and data by examining the research issue from different perspectives. The main objective of the research approach is to define the research issue from different perspectives. There are two different approaches of research, inductive research approach and deductive research approach (Dick and Basu 2015). The inductive research approach is the one that tends to focus on the evaluation of the collected information and data with the help of an entirely new theory. On the other hand the deductive approach focuses on analyzing the collected information on the basis of the existing models and theories by testing the hypothesis so that the information can be measured properly. As a result to it, the researcher can analyze the entire database which can be beneficial to the research issue. Justification of the research approach This specific research study will focus on the research issue with the deductive research approach. The deductive research approach is appropriate for accomplishing the research study with the help of the existing models, hypothesis and theories along with the hypothesis testing. This study will utilize several case studies in terms of evaluate the impact of the customer buying behavior on the purchasing intention of the customers and the factors responsible for that. This study will not be able to utilize the inductive research approach as this approach does not believe in the accessible theories and models. However, new models and theories may not be applicable for this particular research issue. Therefore, if the researcher will plan to utilize the inductive research approach, the research work will not be able to keep it on the track. Other than that, the deductive research approach is also not much costly, therefore the researcher will not have to spend a huge amount of money fo r the research. Data Collection process The data collection process is a methodical process of colleting the information and data from the reliable sources. This process has been considered to be the most effective tool which can carry out the entire research process. The data collection method can be of two kinds, primary data collection and secondary data collection. The primary data collection process mostly focuses on gathering the major information from direct interview, survey, group discussions; on the other hand, the secondary data collection process includes collecting the data from related journals, websites, blogs, literatures etc. Source of data There are two kinds of data sources for the data collection, the primary data and secondary data. The main purpose of collecting the primary data is that the researcher can receive the direct feedback from the participants. According to Bernard (2012) the primary source gets the researcher a direct opportunity of interacting with the respondents, however it has few negative points as well. The respondents may also provide wrong and biased information in this data. On the other hand, the gathered information from the secondary sources are based on the peer reviewed journals, websites, books, magazines and several other sources. Therefore this source of data is more trustworthy for conducting the research. Therefore there is no such chance of getting biased information in terms of secondary data. However, secondary source of data also has some negative aspects. As stated by () this feedback is mostly delayed in this source of data. However, this specific research study will focus on both the primary and secondary source of data. The primary data collection will help the researcher to gather direct feedback from the respondents. Therefore the study will involve around 50 families from both the cities, Melbourne and Adelaide. The researcher will conduct interviews with them. Other than that, the study will also consult the related literatures, journals, industry reports, and websites for gathering the data from the secondary source of data. Data Analysis technique There are two kinds of data analysis technique, qualitative data analysis technique and quantitative data analysis technique. For this research study, the researcher will choose the qualitative data analysis technique for analyzing the gathered information from the interviews of the families in both the cities. The qualitative data analysis technique will help the researcher to analyze the data in details. Sampling technique The sampling technique is the method of considering the individual subset within the statistical population for evaluating and understanding the characteristics of the entire population. The sampling technique comprises of two techniques, probability and non-probability (Knox 2012). For this particular research study the researcher will choose the probability sampling technique as the numbers of participants are already fixed. All the participants will get equal opportunity of providing their information into the study. Therefore, there will be no such random selection of the families. However, the samples will be picked based on their availability. Accessibility issue For this research, the researcher may face few issues while trying to access the necessary information and data. The researcher may not find sufficient families in the cities who are accessible and interested for taking part in the study. Therefore, that can be a big setback for the research study. Ethical Consideration The researcher will take prior consent of the participants before conducting the research. He/she will utilize the interview questions sheet which will be signed by the participants before the research. The researcher will also maintain the ethics for gathering the information. The respondents will not be manipulated in any way while gathering the data. The respondents will also have the right to finish their interview at any time they want. Research Limitation For this research, there may be some issues regarding the budget and time. The researcher will have to conduct the entire research within six months. Gant Chart Main activities/ stages Month February Month March Month April Month May Month June Month July Topic Selection Data collection from secondary sources Framing layout of the research Literature review Formation of the research Plan Selection of the Appropriate Research Techniques Primary data collection Analysis Interpretation of Data Collection Conclusion of the Study Formation of Rough Draft Submission of Final Work Source: Author Conclusion In conclusion, it can be said that the research will be dealing with the notions of the customer buying behavior and its impact on the purchasing decision of the customers. The researcher will try to link the objectives of the research with the collected information and come to a solution whether the organization should open a second store or not. Reference list Ali, S. S. (2012) Models in Consumer Buying Behavior, 3rd ed. New York: Harper Collins. Allen, R. and Hill, N. (2013) Customer Behaviour: A managerial Perspective. 6th ed. London: McGraw-Hill Education. Bamber, J. (2014) Emotions, advertising and consumer choice. 5th ed. London: Prentice Hall. Bernard, H. R. (2012) Research Methods in Anthropology: Qualitative and Quantitative Approaches. 5th ed. Plymouth: Alta Mira Press. Boothroyd, A., 2017.Setting Up a Successful Jewellery Business. Bloomsbury Publishing. Bottomley, P. P. and Holden, S. (2014) Do we really know how consumers evaluate brand extensions? Journal of Marketing Research, 38, 494501 BRENTON, D. and ST, J.S., 2013. THE LIFE, LEADERSHIP, AND LEGACY. Burns, R. B., Burns, R. and Burns, R. P. (2013) Business Research Methods and Statistics Using SPSS, 3rd. ed. London: Sage Publications. Carrigan, M., McEachern, M., Moraes, C. and Bosangit, C., 2017. The fine jewellery industry: Corporate responsibility challenges and institutional forces facing SMEs.Journal of Business Ethics,143(4), pp.681-699. Chuangemanee, P. and Punnakitikashem, P., 2016, September. Exploring decision making in social networking for jewelry items. InManagement of Innovation and Technology (ICMIT), 2016 IEEE International Conference on(pp. 182-187). IEEE. Dick, A. S. and Basu, K. (2015) Customer Loyalty: An Integrated Conceptual Framework, Journal of Academy of Marketing Science, 22 (2), 99-113. Greenville, J., Pobke, C. and Rogers, N., 2013.Trends in the Distribution of Income in Australia. Canberra: Productivity Commission. Han, Y. K., Morgan, G. A. Kotsiopulos, A., and Kang, P. J. (2013) Impulse buying behaviour of apparel purchases, Clothing and Textile Research Journal, 9(3), pp. 15-21. Junginger, S. and Faust, J. eds., 2016.Designing Business and Management. Bloomsbury Publishing.. Kecharananta, N. and Sukcharoenphon, S., 2015. The Approach of Gem and Jewelry's Corporate Core Values Development of Pranda Jewelry Group.International Journal of Trade, Economics and Finance,6(2), p.151. Knox, K. (2012) A researchers dilemma: Philosophical and methodological pluralism, Electronic journal of business research methods, 2(2), pp. 119- 128. Meyer, S., 2014.Branding: Creating an Identity on the Web. The Rosen Publishing Group. MURUGANANTHI, D. and SIVAKUMAR, S. (2014). Convenience food buying behaviour of consumers in Coimbatore city. INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT, 7(2), pp.238-242. Roberts, J. and Roberts, C. (2012). Stress, gender and compulsive buying among early adolescents. Young Consumers, 13(2), pp.113-123. Roscam Abbing, E. and Zwamborn, R., 2012. Design The New Business.Rotterdam: Zilver Innovation [https://www. designthenewbusiness. com. Sengupta, S. (2012) Consumer Behaviour: Dynamics of Building Brand Equity, 5th ed. New York: Leadership Press. Shimp, T. A. (2013) Advertising, Promotion, and Other Aspects of Integrated Marketing Communication. 5th ed. Heidelberg, New York: Springer Verlag. Page 57 Sin, S., Nor, K. and Al-Agaga, A. (2012). Factors Affecting Malaysian young consumers online purchase intention in social media websites. Procedia - Social and Behavioral Sciences, 40, pp.326-333. Son, J., Jin, B. and George, B. (2013). Consumers' purchase intention toward foreign brand goods. Management Decision, 51(2), pp.434-450. Thammaraksa, C., Wattanawan, A. and Prapaspongsa, T., 2017. Corporate environmental assessment of a large jewelry company: From a life cycle assessment to green industry.Journal of Cleaner Production,164, pp.485-494. Wang, J., He, H. and Chen, J. (2014). Research on Purchase Intention Models of Seamless Underwear Consumers. AMM, 599-601, pp.2125-2129. Wong, W. (2013). Consumers purchase intention of an automobile in Malaysia. J Market Anal, 1(3), pp.149-155. Yang, Y., Fang, Z., Ji, P., Cai, J. and Li, W. (2012). How Consumers Characteristics Impact their Online Purchase Intention: A Literature Review. KEM, 474-476, pp.1909-1913. Zheng, Y. and Chi, T. (2014). Factors influencing purchase intention towards environmentally friendly apparel: an empirical study of US consumers. International Journal of Fashion Design, Technology and Education, pp.1-10.

Various Jewellery Stores In Australia Sellsâ€Myassignmenthelp.Com

Questions: What is the impact of the customer buying behavior on the expansion of the jewelry business? What are the factors that contribute to the business expansion in Adelaide or Melbourne? How do the components of the customer buying behavior influence the purchasing intention of the local jewelry in the Australian market? Answers: Introduction The retail jewelry sector in Australia is a specialized sector that mostly focuses on selling the bracelets, rings, necklaces and earrings which are made of precious metals and fixed with gemstones. There are also various jewelry stores in Australia that sells the fashion accessories and watches. Other than the small independent jewelers in the Australian market, there are chain stores. The small independent jewelers are mostly specialized in the designing, manufacturing and repairing market, other than providing the antique second hand jewelries and designer jewelry (Carrigan et al. 2017). In most cases, the entire business, administration to sales, is carried out under the same roof. If the trends of the Australian jewelry stores are considered, the chain stores are generally located in the famous shopping centers with a broad range of products and service, however there service and administration are located at some other place. The stores deal with both the Australian and the ove rseas customers and the suppliers. The inventory of the stores includes the high priced products within the retail range. The employees of this industry are also highly skilled who are capable of providing customized client service (Boothroyd 2017). There are new entrants in the market as this industry is flourishing in a continuous way. There are several factors that contribute to the jewelry business expansion in the domestic marketing in Australia. This research proposal has taken the XYZ store in Australia, which is planning to open a second store either in Melbourne or Adelaide, for analyzing the important factors that are contribute to the decision making for the jewelry business expansion in the Australian market. Background of the Study XYZ store already has a store in the Australian market; however the management of the organization wants to expand the business by opening another store. However, there is a severe confusion whether the new store should be opened in Adelaide or Melbourne. Therefore the organization requires carrying out a detailed research before taking any final decision as opening another store would require a huge investment. The new store should also be situated at a place where the customer demand is higher as the organization provides a personalized service to the customers (Kecharananta and Sukcharoenphon 2015). Therefore the organization has to ensure that before making any ultimate decision, they have to gather information regarding the spending capacity, income of the existing habitant base and the competition in the market. These factors contribute to a great extent for the decision making process. Problem of the research As the jewelry business within the Australian market is expanding continuously, there are several new players in the market. The jewelry business industry has also undergone dramatic changes over many years. Along with the exceptional increase in the metal prices, the domestic manufacturing field has also experienced a constant reduction of the tariff and sudden implementation of different trade agreements. Therefore the prices of the products and services have increased in last few decades. Moreover, opening another store for the purpose of expanding the business would require a thorough research and development for the business. Other than that, the imported jewelries have also dominated the Australian market for a long time. Therefore, the local manufacturers have only been utilized for repairing, resizing and remaking the products which resulted into a huge failure of the manufacturing skills (Shimp 2013). However, the innovative designs and the usage of different materials for t he jewelry have strengthened the business for past few years. This also contributed to the rise of the prices to a great extent. Therefore before opening a new jewelry store, XYZ Company has to do a thorough market research as it would be baseless if the store is situated at a place where no customer is interested in the business. Therefore, this research will intend to find the factors that can contribute in the expansion of the jewelry business such as the customer buying behavior. Aim of the research The aim of this particular research will be to investigate the impact of the customer buying behavior on the expansion of the jewelry business in the Australian market. Objective of the research The objectives of this particular research are as follows: To investigate the impact of customer buying behavior on the expansion of the jewelry business To analyze the factors that contribute to the business expansion in Adelaide or Melbourne To investigate the effect of the components of the customer buying behavior on the purchasing intention of the local jewelry in the Australian market To recommend the effective techniques for find out the buying intentions of the customers. Structure of the dissertation This research study will include several chapters. The first chapter of the dissertation will be the introductory chapter which will include the background of the study, rationale of the research, background of the company, questions and objectives of the research study. The second chapter will be the literature review which will include the detailed review of the relevant literatures regarding the customer buying behavior and the impact of it on the purchasing intention of the customers. This chapter will also include the necessary and relevant concepts, models and the theories related to the purchasing intention of the customers. The next chapter will be the research methodology which will contain the research design, research approach, and the research philosophy of the particular study. This chapter will also include the source of data, sample size, sampling technique and the data analysis technique. The fourth chapter will contain the finding of the gathered data and the analysi s of that data. The fifth chapter of the research will include the conclusion and the necessary recommendation for the research. The researcher will link the objectives of research with the gathered data and the proper analysis of the data. The recommendations will be made according to the requirements of the research. Literature Review Jewelry is already a growing industry in Australia and starting a second jewelry shop is not a bad idea. This is because; it is the only industry of Australia, which has complete information of the whole databases (BRENTON and ST 2013). Many small businesses are growing in Australia but jewelry industry is not a small one. This literature review is to discuss about the expansion of jewelry industry in Australia. This research proposal consists of research procedures resulting to the descriptive data and these analyses the results to determine the process of expansion. This literature review section discusses the existing business and finds out with the help of the research of primary and secondary sources. In spite of having information about the entire database, the result was mostly available from the secondary sources. This literature review includes the experiences and the thoughts of the practitioners of Australian jewelry industry, which were noted during the surveys. The purpose of this review was to explore the theories of the industry and discuss about the expansion of the jewelry industry of Australia. While exploring the theories it is required to relate to the questions that may arise when planning for expansion. The problem found was not in the expansion process it was about maintaining the integrity that an artist has on the jewelries. This literature review identified that having an aim of business and expanding the jewelry industry is a different thing but in the competitive market, it will be very hard to maintain the integrity. Therefore, this study also highlights the requirement of business management strategies and capabilities that needs application for course of survival. Self-employment is the most commonly used form in the Australian economy as well as for the jewelry industry. The jewelry industry of Australia can be expanded exploring the opportunity of self-employment for the businessperson (Chuangemanee and Punnakitikashem 2 016). Designers are a growing and developing job profile of Australia and hence it can be said that there are many opportunities that will help in expansion (Junginger and Faust 2016). Expanding the jewelry business will not face a big problem as there are almost 40000 designers, who need job and they can be utilized Accounting to the plan of expansion. Unlike other industries, jewelry industry also has some flaws and staring a new jewelry store with all experienced people is tough hence, training period will help the employees get better. This literature review has the purpose to research the income and expenditure capacity of the people of Melbourne or Adelaide so that a clear planning can be done on how to start the store and expand the same. It is found through the research that the average incomes of the people are A$78,832 excluding the overtime and bonus and including them the account becomes A$81,947. Though the research shows that the rate of income is increasing, still people are still needed to go a long way to live a richer lifestyle but the demand of jewelry among them does not seem to get affected due to the income matter. May be the amount of buying jewelry will differ from time to time but that will not bring a large change in the market. The literature review also focuses on the increasing competition of the jewelry market, as it is already mentioned that the jewelry market is a growing market of Australia. For surviving the jewelry store there must be an implementation of innovative designs of jewelry that will grab the customer attraction and get hold of the market. It is also found in the research that there the Australian jewelry industry lacks in accessibility and reliability and thus starting a new jewelry store will need effective planning and innovative development. Through research, it is found out that over the years there is a development in monitoring the tren ds of designs, therefore the new store can process their development according to the changing trends (Greenville, Pobke and Rogers 2013). The jewelry industry needs encouragement so that the store can become self-supporting. To avoid the failure the new jewelry store must have the competence management policy so that the problem of inadequate finance can be managed along with other problems. Technical skills of the designers are another important issue that needs management as without the adequate knowledge of the designs is very important (Carrigan et al. 2017). The literature review records a lack of reliability in the business and that is why the new store has to build up many networks in the market so that they can turn up to be reliable for the customers. The jewelry market of Australia is having a problem of not incorporating an effective business development skill but it is recommended that the new store must have an effective business development skill in order to survive i n the market. This is because the old business are already settled in the market in spite of the competition but for the new store it will be very difficult to adjust at the very moment and grab the customer attraction. This can be possible if they have a business development plan for the targeted customers and process the plan to compete with the present market and make their separate identity (Boothroyd 2017). This literature review identifies the problem that the new store might face if it does not have the knowledge about the market, income and competition. This literature review identifies the previous researches in order to decrease the problems that the industry might face planning for expansion. The purpose of this literature review was to investigate about the market of Melbourne of Adelaide to have a brief idea on how to plan the starting of a new store along with planning the expansion. For starting a business, having the idea of the market is very important because no business will be successful without the planning (Roscam Abbing and Zwamborn 2012). The use of internet for grabbing customer attraction will be an effective business management process in the present world (Meyer 2014). The research even provided the knowledge of the competition that is present in the market and to be very precise the jewelry market of Melbourne and Adelaide undergoes a lot of competition. Research methodology The research methodology or the research design is a systematic process of gathering the relevant information and data from different reliable sources. The main purpose of the research methodology is the evaluation of the data using different methodological tools for completing the research study (Bernard 2012). This specific study will provide the profound overview of the impact of the customer buying behavior on the expansion of the jewelry business in the Australian market. In order to examine the relevant data, the researcher will utilize the necessary methodological tools. These tools will include the research approach, research philosophy, research design, sampling size, data collection method and several others. Outline of the method The outline of the research design will be consisted of the descriptive research purpose, deductive approach and positivism research philosophy. In addition to that, the secondary and primary both the data will be collected by the researcher and the data and information has been analyzed the data in the qualitative approach. The researcher will collect the secondary data from different reliable sources such as relevant literatures, blogs, reports, journals, websites etc (Bernard 2012). The primary data will be collected from the potential customer base form both the cities, Melbourne and Adelaide. All these aspects will be discussed in the research design chapter briefly. Figure 1: Research Onion Source: (Bottomley and Holden 2014) Research Philosophy Before performing any specific research study, the individual requires observing the whole research problem in a proper method. In this method the necessary information and data can be collected in a systematic procedure. The research philosophy is a suitable tool which can enhance the identification of the research issue with the help of several appropriate methods. The research philosophy is also constituted with different factors such as realism research philosophy, positivism research philosophy and the interpretativism research philosophy (Burns, Burns and Burns 2013). The positivism philosophy is the methodical procedure which helps the researcher for analyzing the information and data with an intense observation. Interpretativism research philosophy is the procedure which enables the interpretation of the gathered information from different perspectives. In addition to that, there is another research philosophy, realism, which helps in analyzing the accuracy and dependability of the collected information by observing with a clear conscience. Justification of the chosen philosophy In this particular research study, the positivism research philosophy will be utilized for few reasons. The positivism research philosophy is mostly based on the keen and profound examination of the researcher topic. As stated by Burns, Burns and Burns (2013) the observations should always be repeatable, however the phenomenon should be isolated. Therefore as a consequence to that, before gathering the necessary information and data, the researcher is expected making a deep observation in order to accomplish the whole research work in a successful way. Along with that, it is also unquestionable that this research philosophy is cost effective. As in this research, the researchers will not get much time, as they have take a decision where they will open their next store, however the positivism research philosophy can take a long time for conducting the entire research study. On the other hand, the interpretivism research philosophy is mostly based on the interpretation of data by the r esearcher. Furthermore, after the proper observation, the researcher will have to invest adequate time for the proper interpretation of the gathered information and data. Along with that, the researcher will also not be able to conduct the entire research following the realism research philosophy as it will be very costly (Bernard 2012). Therefore, it will be best for the researcher to conduct the research study utilizing the positivism philosophical approach for completing the entire study in limited budget and time. Along with that, the positivism research philosophy will be required to acquire the genuine information and data. Research design The research design is the methodical process for organizing the whole research study following a certain form of methodology. The research design is comprised of three significant kinds of research design, descriptive, exploratory, and explanatory research design. The exploratory research design is mostly aimed towards the exploration of the research issues for identifying the basic problems of research from different perspectives (Bernard 2012). However the exploratory research design has some disadvantages as well. This research design has not been very successful for analyzing the gathered information and data in a methodical way. However, on the other hand, the explanatory research design is capable of explaining the whole research issue in a proper method. This specific research design can also clarify the research issue with proper explanation. This research design also allows the researcher to find out both the negative and positive aspect of the issue. However, the descripti ve research design is mostly based on the analysis of the case study. The researcher can evaluate the gathered information and data with the help of different case studies. Therefore, this research design can also explain all the possible aspects of the research issues. Justification of the research design This specific research study will focus on the descriptive research design in order to conduct the research work. In this study, the researcher will mostly focus on evaluating the impact of the buying behavior of the customers on their purchasing decision. There are different factors such as the annual income of the customers, spending capacity and the interest towards the products play as major factors in the jewelry business. Along with that, the competition of the market should also be considered. Therefore, the researcher will require conducting the entire research in a descriptive way. Therefore, following the descriptive research design the researcher will be capable of discussing all the possible aspects of the research issue. Approach of the research The research approach mostly aims in analyzing the collected information and data by examining the research issue from different perspectives. The main objective of the research approach is to define the research issue from different perspectives. There are two different approaches of research, inductive research approach and deductive research approach (Dick and Basu 2015). The inductive research approach is the one that tends to focus on the evaluation of the collected information and data with the help of an entirely new theory. On the other hand the deductive approach focuses on analyzing the collected information on the basis of the existing models and theories by testing the hypothesis so that the information can be measured properly. As a result to it, the researcher can analyze the entire database which can be beneficial to the research issue. Justification of the research approach This specific research study will focus on the research issue with the deductive research approach. The deductive research approach is appropriate for accomplishing the research study with the help of the existing models, hypothesis and theories along with the hypothesis testing. This study will utilize several case studies in terms of evaluate the impact of the customer buying behavior on the purchasing intention of the customers and the factors responsible for that. This study will not be able to utilize the inductive research approach as this approach does not believe in the accessible theories and models. However, new models and theories may not be applicable for this particular research issue. Therefore, if the researcher will plan to utilize the inductive research approach, the research work will not be able to keep it on the track. Other than that, the deductive research approach is also not much costly, therefore the researcher will not have to spend a huge amount of money fo r the research. Data Collection process The data collection process is a methodical process of colleting the information and data from the reliable sources. This process has been considered to be the most effective tool which can carry out the entire research process. The data collection method can be of two kinds, primary data collection and secondary data collection. The primary data collection process mostly focuses on gathering the major information from direct interview, survey, group discussions; on the other hand, the secondary data collection process includes collecting the data from related journals, websites, blogs, literatures etc. Source of data There are two kinds of data sources for the data collection, the primary data and secondary data. The main purpose of collecting the primary data is that the researcher can receive the direct feedback from the participants. According to Bernard (2012) the primary source gets the researcher a direct opportunity of interacting with the respondents, however it has few negative points as well. The respondents may also provide wrong and biased information in this data. On the other hand, the gathered information from the secondary sources are based on the peer reviewed journals, websites, books, magazines and several other sources. Therefore this source of data is more trustworthy for conducting the research. Therefore there is no such chance of getting biased information in terms of secondary data. However, secondary source of data also has some negative aspects. As stated by () this feedback is mostly delayed in this source of data. However, this specific research study will focus on both the primary and secondary source of data. The primary data collection will help the researcher to gather direct feedback from the respondents. Therefore the study will involve around 50 families from both the cities, Melbourne and Adelaide. The researcher will conduct interviews with them. Other than that, the study will also consult the related literatures, journals, industry reports, and websites for gathering the data from the secondary source of data. Data Analysis technique There are two kinds of data analysis technique, qualitative data analysis technique and quantitative data analysis technique. For this research study, the researcher will choose the qualitative data analysis technique for analyzing the gathered information from the interviews of the families in both the cities. The qualitative data analysis technique will help the researcher to analyze the data in details. Sampling technique The sampling technique is the method of considering the individual subset within the statistical population for evaluating and understanding the characteristics of the entire population. The sampling technique comprises of two techniques, probability and non-probability (Knox 2012). For this particular research study the researcher will choose the probability sampling technique as the numbers of participants are already fixed. All the participants will get equal opportunity of providing their information into the study. Therefore, there will be no such random selection of the families. However, the samples will be picked based on their availability. Accessibility issue For this research, the researcher may face few issues while trying to access the necessary information and data. The researcher may not find sufficient families in the cities who are accessible and interested for taking part in the study. Therefore, that can be a big setback for the research study. Ethical Consideration The researcher will take prior consent of the participants before conducting the research. He/she will utilize the interview questions sheet which will be signed by the participants before the research. The researcher will also maintain the ethics for gathering the information. The respondents will not be manipulated in any way while gathering the data. The respondents will also have the right to finish their interview at any time they want. Research Limitation For this research, there may be some issues regarding the budget and time. The researcher will have to conduct the entire research within six months. Gant Chart Main activities/ stages Month February Month March Month April Month May Month June Month July Topic Selection Data collection from secondary sources Framing layout of the research Literature review Formation of the research Plan Selection of the Appropriate Research Techniques Primary data collection Analysis Interpretation of Data Collection Conclusion of the Study Formation of Rough Draft Submission of Final Work Source: Author Conclusion In conclusion, it can be said that the research will be dealing with the notions of the customer buying behavior and its impact on the purchasing decision of the customers. The researcher will try to link the objectives of the research with the collected information and come to a solution whether the organization should open a second store or not. Reference list Ali, S. S. (2012) Models in Consumer Buying Behavior, 3rd ed. New York: Harper Collins. Allen, R. and Hill, N. (2013) Customer Behaviour: A managerial Perspective. 6th ed. 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